With 94% of market research firms offering online services, it is safe to say that we have effectively evolved from the mall to the internet. Our generation has long graduated from the traditional market research methodologies that mostly revolved around personal interviews (like mall intercepts), mailed or written questionnaires, and telephone surveys. It behooves any business – that makes it it is business to be in touch with its targeted audience – to look to mobile technologies as the next big thing in marketing and research. How can it not be? Before businesses do what they do, the MR industry has to be there at the forefront, giving them the requisite guidance to navigate through the needs and wants of their current and potential customers. This is particularly germane to the market research industry. With this marvel of technology at the fingertip of most humans, new and improved possibilities are opening up for every business under the sun. Add to those other mobile devices, such as tablets (already poised to dominate the world of personal computing), and you can see why people are now free to roam anywhere, without missing a beat. Over 95% of the world’s population now owns mobile phones, and 90% of all those phones are internet ready.
![one mobile market tablet one mobile market tablet](https://s3.manualzz.com/store/data/024533647_1-32cd45fa8f2b2b8f7a7bf7702e18b844.png)
![one mobile market tablet one mobile market tablet](https://i.pinimg.com/originals/e0/da/53/e0da532715393db29e09a75c08c74bf1.jpg)
#One mobile market tablet Offline#
With this achievement, businesses can drastically improve their research efforts by conducting surveys and collecting valuable response data on the go – online or offline with mobile market research. The invention of a smart mobile phone is by far the biggest achievement of this century. The technological achievements in the 21st century know no bounds.